When Dead End Brew Machine and Gallus collaborated on a special edition beer, their chosen theme was of course – zombies – or more specifically the zombies from ’28 Days Later’. They named the beer Ragin’ as a nod to their Glasgow roots and the virus in the film.
The label had to grab attention on the shelves, strike the balance between their two brands and communicate their theme. It also had to be produced with the challenges of a small run budget and limited production options in mind.
A riso-printed poster was designed with the abrasive attitudes and visual elements from each brand combining to make a zombie-themed scream for attention. The name was set as BIG as possible to grab people (and devour their brains) in-store, and the poster was crushed around the bottle for apocalyptic detritus effect.
The beer was a big hit, 600 bottles selling out within the first week of hitting the stores.