Gemma and Jacs believe yoga is for everyone, from ‘never-stepped-on-a-mat beginners’ to more experienced yogis who want to keep up their regular practice. They run friendly, relaxing classes where people can focus on developing their yoga without taking it all too seriously.
First, a brand strategy was defined. Following on from that the creation of a fun inclusive visual identity to stand out from their competitors and reflect their approach to yoga and their personalities. A newly designed website helped them with class booking and taking payment more easily. Finally, a series of marketing communications to help them get the word out on the street.