What is brand direction?
Strategy is the formation and execution of a plan to reach a specific goal. The goal is to engage your audience, by influencing how they perceive you or your output.
G.A.Projects helps organisations, and companies express their authentic selves to inspire emotion, and connection from their audience.
Brand strategy provides clarity of message and direction for actions, giving organisations the ability to grow while maintaining consistency and quality.
G.A works with organisations to define and establish a robust verbal definition of their brand, which then turns into the blueprint for their messaging and behaviour.
Basically, it’s a great piece of work to invest in first.
The G.A of G.A.Projects, Graham Anderson is a skateboarder and has been for 22 years. Although Graham draws on a wide range of subjects for inspiration, his creative approach is in no small part informed by his immersion in the subculture of skateboarding.
He’s interested in its outsider relationship to mainstream culture and its hybridity with other subcultures. He’s also interested in the dynamics within the culture, its strong sense of community and inclusivity/exclusivity. As well as its complex relationship to commerce, society, and the spaces we live.
It has instilled an explorative, experimental attitude and a ‘fall off and try again’ sense of determination in Graham, which permeates through his approach to life and creative work.
We make the verbal-visual. Taking strategy and exploring ways to convey it visually.
Ideas unlimited – If we can think of it we can do it. G.A.Projects pulls on a large network of talented creative suppliers and friends that work in many different specialisms –from 3D, motion graphics, editing, web development, illustration, sign-painting, photography, installation, and so on and so on.
Got your own people? we’re more than happy to link in with them and collaborate, whether that’s liaising with producers or transitioning a new brand to an in-house design team.
From A to B through our tried and tested design process:
- — Check-in One
- — Check-in Two
- — Check-in Three
- — Delivery