What is brand strategy?
Strategy is the formation and execution of a plan to reach a specific goal.
The goal is to express what organisations are doing authentically to inspire emotion, and connection from their audience. Brand strategy provides clarity of message and direction for actions giving organisations the ability to grow while maintaining consistency and quality.
G.A works with organisations to define and establish a robust verbal definition of their brand, we then turn this into the blueprint for their communication.
Basically, it’s a great piece of work to invest in first.
The G.A of G.A.Projects, Graham Anderson is a skateboarder and has been for 22 years. Although Graham draws on a wide range of subjects for inspiration, its creative approach is in no small part informed by his immersion in the subculture of skateboarding.
Graham got into graphic design because of skateboard brands; drawing graffiti at 13 led him into typography. He continues to take inspiration from the subculture today — Its outsider relationship to mainstream culture and its hybridity with other subcultures. He’s also interested in the dynamics within the culture, its strong sense of community and inclusivity/exclusivity.As well as its complex relationship to commerce, society, and the spaces we live.
It has instilled a ‘fall off and try again’ sense of determination for Graham, which permeates through his approach to life and creative work.
G.A makes the verbal-visual. Taking the brand strategy and exploring ways which we can convey it visually. We can then create visual tools, a framework to use them in and guidelines for use.
From A to B through our tried and tested design process:
- — Check-in One
- — Check-in Two
- — Check-in Three
- — Delivery
Application and expansion of your brand.
Ideas unlimited – If we can think of it we can do it. We’ve got a large network of talented creative suppliers and friends that work in many different specialisms –from 3D, motion graphics, editing, web development, illustration, photography, installation and so on and so on.
Got your own people? we’re more than happy to link in with them and collaborate, whether that’s liasing with producers or transitioning a new brand to an in-house design team.