Gallus Brewing


Gallus brewing were launching into the crowded market of Glasgow craft beer. They wanted to mark themselves as different. They threw out the artisanal, delicately crafted rubbish that other brewers talk about.

They simply aimed to make tasty beer for tasty people. Gallus brewing, a Glasgow company that does craft brewing differently: Bold, brash, Gallus!

“With so much choice available now in craft beer, it’s difficult to visually stand out. G.A.Projects have nailed it time and time again. With this branding and the label designs; I usually end up with more praise for the packaging than the contents!”

Ben Kassous — Owner

We aimed to match Gallus’ ‘anti’ approach, with an ‘anti’ approach to the tropes of craft brewing design. A lo-fi treatment and monochrome palette were chosen to stand out from the mess of colour on the shelves. With a bold name like Gallus we weren’t aiming for constraint on all fronts. We threw out the intricate illustrations and threw on a Gallus scribble. A mark that says: I know best.

In a short amount of time, Gallus brewing established itself as a recognisable face on the Glasgow craft brewing scene, featured on blogs and at national craft beer festivals.

If you have a product or company that you’re launching or looking to refresh, get in touch to see how G.A.Projects could help.

Product Photography: Tian Khee Siong

Featured on Aiga: Eye On Design Social